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a village coffee shop near the qinling mountains

source:           editor:zhang wenni

there is a countryside coffee shop quietly located at hujiiazhuang village, huyi district of xi'an city. the shop walls are all white with giant floor-to-ceiling windows. as a typical modern coffee shop, the site initially seems to be a little bit detached from its surrounding village.

the shop is called "san geng", conveying the idea of the "dedication of three people into three workshops". with hand-brewed coffee the main business, also supported by the creative culture workshop and the handicraft workshop, "san geng" brought coffee culture to the local villagers, and a refreshing "rural revitalization" model was thus developed.

"design determines the life attitude, while quality ignites pursuits of life", the founder liao xin came up with this ideology as his business philosophy. a designer himself, liao xin has always hoped to escalate the quality of people's life via original designs.

through a year's hard work, liao xin made a name for his coffee shop, which has become the featured brand of hujiazhuang village. he also helped renovate the exterior of the bistros, butcher shops, vegetable shops and public restrooms in the village. upon these projects, he naturally became the renovation designer of the entire hujiazhuang village. under his design and planning, the village starts to send out an artistic vibe.

while sitting in this artistic coffee shop, you can clearly capture the qinling mountains through those giant windows. with a cup of hand-brewed coffee, you may take a break from the hustle in the city, sitting there in a trance.

zhao huimei, the current store manager of the coffee shop, is a local villager. she thinks that this job essentially boosts her confidence, and she thus acquires the opportunity and time to play her specialty —— hand-knitting. she not only takes charge of the handicraft workshop but also learns to make coffee, milk tea and other beverages.

in liao xin's vision, local villagers shall have the chance to taste freshly brewed authentic coffee, so the products are set at affordable prices. though far from the city, the shop has become a hot topic with the media's continuous attention and publicity. it attracts more and more visitors, and the business is getting better.

liao xin said that he wants to keep investing his efforts. with the integrated development of multiple industries in hujiazhuang village, the coffee shop will acquire widespread recognition.

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